Bokwa is billed as an alternative to Zumba or other similar fitness classes — basically, a dance workout for non-dancers. In traditional dance cardio sessions, the instructor simply performs the moves and class participants follow along behind.
Bokwa is a revolutionary new group exercise program that uses letters and numbers at its foundation to provide participants a fun, addictive and energizing workout, whether they are 7 or 70! Bokwa Fitness has become the single largest fitness craze in the world
Bokwa was born when L.A.-based fitness instructor Paul Mavi teamed up with T.V. and fitness entrepreneur Johann Verheem in 2012. The dynamic duo initially launched their new dance concept in the United Kingdom (where it’s all the rage) and then the U.S. Currently, there are over 4,000 certified Bokwa instructors in the U.K. and classes available in 30 states throughout the U.S. The company expects to expand to all 50 states by the end of 2013.
And what about that name? Bokwa doesn’t exactly roll off the tongue, probably because it’s a portmanteau of boxing (“bo”) and kwaito (“kwa”), an Africaans word for a style of South African music and dance. It’s a bit of a misnomer, since the class doesn’t contain actually feature any boxing moves, and Mavi has since removed the kwaito elements because they’re too complicated for dancers to pick up quickly.
The dance steps are actually based on letters and numbers, not choreography. The movements are in the shape of English-language letters, for example L, J, and C. Once dancers have the steps down, they can jazz it up with extra shimmies, hip bumps, or other freestylin’ moves
The program’s beauty is its simplicity. Because each move is pretty basic, dancers can get as fancy (or high-energy) as they want or keep it basic (and low-impact).